Color swatches are generally printed on small cards so that customers can take them home.
Color swatches are samples of colors.They are found printed on small cards next where paint is sold so that people can choose what shade and hue of a color they would like. Color swatches are also used digitally for graphic designers to choose colors for design-related materials. Color swatches are also used to show colors of auto paint, makeup and any other product that gives the consumer a color selection.
House Paint
Choosing what color to paint your house is made easier with color swatches.
Color swatches are always displayed in a store when household paint is being sold. The various colors of the paints are printed on small, usually bookmark-sized, papers so that potential customers can take them home and choose colors for their house before purchasing the paint. Paint manufacturers sometimes create giant booklets showcasing their paint swatches, along with beautiful photographs of rooms painted in these colors, in an effort to sell their paint products.
Graphic Design
Graphic artists often use digital color swatches when presenting projects.
Graphic designers often show clients various digital color samples when creating design projects. Digital color swatches have corresponding numbers to detail how the color is created in order to ensure consistency across graphic design materials when printed or displayed.
It is common for a graphic designer to show color swatches for font choices and logos. Logos are often shown with multiple color choice designs based on available color swatches chosen by the client.
Color Wheels and Color Swatches
Color swatches for paint often show a portion of a color wheel in linear form.
A color wheel shows color swatches arranged in a circle, starting with the three primary colors, red, yellow and blue. The three secondary colors -- orange, green and purple -- occur when you mix the adjacent primary colors on the wheel together. Color wheels show the colors that are created from mixing the next set of adjacent colors on the circle. They also sometimes show the lights and darks of colors by adding black or white paint.
The swatches visually illustrate color combinations. An example would be complementary colors, which are colors appearing opposite each other on the color wheel, such as orange and blue, or red and green.
Color Palettes
Choosing which colors to paint your house can be a hard decision.
Color palettes are sets of color swatches grouped together to create a specific look. An interior designer will often be hired to paint a room, paint an accent wall a different color, then add another color for the trim. The three or more colors are photographed in the finished, decorated room.The photo is displayed alongside the grouped color swatches, implying that they belong together. This marketing tool allows customers to better pair different colors and match paint colors to existing decor hues.
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