The Best Interior Colors for Retail Sales
Selling a product is not only about the product itself, but also about how the product is presented. Effective marketing strategies include the visual presentation of both the product as well as the store in which the product is being sold. Color choice plays an important part in retail sales.
White
The color white represents purity, innocence and peace. White also conjures cool, refreshing feelings, and it goes with anything. This color choice can work well in fashion retail stores.
Black
Black is a power color that denotes strength, class and boldness. It also represents drama and mysteriousness. This is a good color for a costume store, but too much black can be overpowering.
Gold
Gold is an elegant color that suggests wealth and power. This color suggests to the consumer that your product is expensive and of high quality.
Blue
Blue, the most popular color, is the second most powerful color. Blue reflects trust and is cool and clean; it also represents fiscal responsibility and sanctuary. Blue works well for uniforms in many blue-collar jobs.
Red
Red is a bold color that attracts attention. It symbolizes many things, including fire, heat, love, blood, energy, danger and even debt. This is a good color to use to market new products.
Yellow
Yellow is a fun, bright color that represents happiness and warmth, but it also can reflect a warning. This is a good color for drawing customers in the door.
Green
Green represents jealousy and is associated with money, tranquility, peace and health. It is a very calming color. This is a good color to utilize if your product is related to health or the environment.
Brown
Brown represents nature and is a warm, cozy color. Brown also reflects maturity and trustworthiness. This is a good color for any store because brown is neutral and calming. It is a popular color in fashion.
Orange
Orange is a happy color that represents fun, excitement and warmth. Orange appeals both to males and females, making it a good color to use in marketing a product to both genders.
Pink
Pink represents femininity, kindness, gentleness and romance. It is a good color choice for a store that sells women's products exclusively.
Purple
Purple reflects opulence, spirituality and royalty. This is a good color for a store that sells religious or expensive items.
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